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Let the media sell your story!
A multi-faceted approach to marketing is essential when selling your product or concept - advertising alone is not enough. Validation generated by media coverage lends credibility to your company and stages your business in the spotlight.
The media relations strategists at B&A are experts at tying your message into current affairs issues in the marketplace. Your announcements must be timely, relevant and of interest to generate precious media space. Our innovative leads and creative writing skills will land you coverage that effectively communicates and reinforces your key messages to the public.
B&A staff maintains solid relationships with representatives from newspaper, magazine, radio and television medium. These established connections, teamed with our working knowledge of the media, ensure the proper and most effective route is taken to pitch journalists, editors, producers and talk show researchers. Landing positive coverage in major publications results in wide-spread exposure that would otherwise have come at an astronomical advertising cost ... not to mention the added bonus of an impartial endorsement!
Our team will:
 Manage media enquiries
Implement strategic media relations' campaigns
Generate and distribute effective press releases
Manage press conferences
Develop press kits
Place opinion editorials
Crisis Management
Fact: media is friend and foe
B&A will work overtime to initiate damage control before an incident is made public. If the news has already hit the stands, our specialists put strategy in place to minimize the effects of negative press. Our objective is to devise an appropriate crisis management plan that will keep your company image intact.
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